This one is the bomb! It displays the difference in your app metadata and keyword search position for any two given dates. No other ASO tool has ever provided such possibility. You can compare dates from the period of — wait for it — last six months!

Picking the dates to compare

In view of recent iOS 11 release, this tool becomes indispensable as many apps have gone down in ranking because of the changes made to meet new requirements (like app title length). ASO Comparative Report helps to track what led to the crucial change in app position.

So what exactly is it that you can compare?

First of all it shows on the chart the consolidated information on your top positions in search results to all the tracked keywords altogether.

Keyword ranking distribution: September shows growth in top 2 positions

Below there’s a detailed table which shows the previous rank, the current rank and the movement across ranks for every keyword, as well as the best and the worst ranks of your app to this keyword for the whole period of time.

After iOS 11 release, Runtastic has gone down in search results to a whole lot of queries

The changes in metadata include the info on:

  • the app title,
  • version,
  • rating and the number of reviews,
  • description (can be displayed in two modes: either in two-color one-window mode, or in two-column mode),
  • price and in-apps,
  • size of the build,
  • icon and screenshots.
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